Marketing Manager - Wholesale
New York, NY
Full Time
Manager/Supervisor
Position Level Classification: Manager
About rag & bone
From our origins in New York in 2002, rag & bone was founded on a belief of uncompromising ideals: a commitment to doing things the right way, not the easy way. To making things that are as original as they are timeless. To being true to ourselves, even when that truth sets us apart from the mainstream.
We still believe in the same principles we started with: the easy elegance of classic British tailoring, the authenticity of American workwear, and the originality of our home city, New York. As New Yorkers, community and authenticity have become synonymous with our brand. An inclusive environment at rag & bone upholds our original values by encouraging employee connection and empowering each individual to have a voice on policy, process, and collaboration for a more equitable future.
Level/Title position is reporting into: Senior Director, Marketing
Job Summary:
We are looking for an experienced Wholesale Marketing Manager to join the Global Marketing team at rag & bone.
In this role, you will own co-op marketing, campaigns, content, activations, and key initiatives with our global wholesale partners. You know how to leverage wholesale relationships as growth channels – driving customer acquisition, brand awareness, and sell-out performance. You'll manage seasonal co-op budgets in close partnership with external accounts while collaborating cross-functionally to align on product sell-in priorities and execute strategies that move customers through the funnel. Your toolkit spans paid and organic social, email, editorial, retailer media networks and onsite placements, influencer programs, in-store activations, and more.
The right candidate has a strong command of digital media KPIs and thrives in a fast-paced, cross-functional environment. You're proactive, solutions-oriented, and skilled at building alignment across teams.
This role reports directly to the Senior Director, Global Marketing.
Responsibilities:
- Own and manage seasonal co-op budgets across all wholesale partners, strategically allocating spend across brand-building and performance tactics to drive awareness and sell-out
- Build and maintain strong relationships with wholesale marketing counterparts, serving as the primary day-to-day contact for all marketing activity
- Develop seasonal marketing plans for key accounts that align with product sell-in priorities and broader brand campaigns
- Negotiate co-op rates, placements, and campaign flights with partners to maximize return on investment
- Review and approve all partner-facing creative to ensure alignment with rag & bone brand standards across voice, visual identity, and product representation
- Collaborate with commercial wholesale teams to stay ahead of in-season opportunities and emerging account needs
- Attend market appointments with key accounts to align on product stories and upcoming marketing opportunities
- Partner with internal creative services to concept and execute in-store activations and pop-up builds at key wholesale doors
- Manage co-op marketing activity across EMEA and APAC wholesale accounts, adapting domestic strategies for regional relevance where needed
- Maintain accurate and up-to-date budget trackers across all wholesale marketing activity
- Partner with finance to ensure all media placements and campaign commitments are properly documented, chargebacks are processed, and year-end invoicing for contracted obligations is completed on time
- Source, organize, and distribute seasonal brand assets to wholesale partners, ensuring timely delivery across all accounts
- Brief internal creative and brand teams on wholesale, licensing, and franchise marketing needs each season
- Track and report on campaign performance across all partners, translating KPIs into actionable insights and recommendations for future planning
Requirements:
- 5+ years of experience in wholesale and co-op marketing, preferably within fashion or luxury retail
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Proven experience managing co-op budgets and media plans across major domestic and international wholesale accounts
- Familiarity with EMEA and APAC market dynamics and regional ways of working
- Strong command of the wholesale and digital media landscapes, with an eye for emerging opportunities and platforms
- Experience with retailer media networks and onsite media planning across key wholesale partners
- Deep understanding of digital media and wholesale KPIs, with the ability to translate performance data into actionable strategy
- Experience working cross-functionally with creative, finance, and commercial teams in a fast-paced environment
- Highly organized and detail-oriented, with strong instincts for prioritization and the ability to manage multiple workstreams simultaneously
- Comfortable operating in a fast-paced, high-pressure environment without losing attention to detail
- Proficiency in Microsoft Office and comfort leveraging AI tools to streamline workflows, analyze performance data, and accelerate content and campaign development
- Strong communication & presentation skills with the ability to influence and build trust with both internal stakeholders and external partners
Rules we live by | Rules you live by
- Be a Good Human – Be original, be authentic. Stand for diversity, equitability & inclusivity
- Have No Fear – Innovate, solve problems
- Own Every Decision – Work together, get results
- Quality Matters – Not only with product but we see it in our people
- Make Shit Happen – Be disciplined, be competitive
- Paid Time Off
- Clothing Allowance
- Generous Employee Discount
- Paid Parental Leave
- Membership to Calm and access to other wellness benefits
- Medical, dental, vision and ancillary benefits
- 401k
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
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