Specialist, Retail Marketing

About rag & bone

From our origins in New York in 2002, rag & bone was founded on a belief of uncompromising ideals: a commitment to doing things the right way, not the easy way. To making things that are as original as they are timeless. To being true to ourselves, even when that truth sets us apart from the mainstream.

We still believe in the same principles we started with: the easy elegance of classic British tailoring, the authenticity of American workwear, and the originality of our home city, New York. As New Yorkers, community and authenticity have become synonymous with our brand. An inclusive environment at rag & bone upholds our original values by encouraging employee connection and empowering each individual to have a voice on policy, process, and collaboration for a more equitable future.

Job Summary
The Specialist, Retail Marketing role supports the business in all retail marketing efforts, working closely with the retail, creative, and marketing teams as well as rag & bone field employees. Collaborate with internal and external partners to manage seasonal retail event budgets while working cross functionally within the organization to understand product sell-in and drive awareness, consideration and conversion via strategies ranging from affiliate and influencer programs, organic and paid social, email, editorial, and in-store retail activations. Has a nuanced understanding of the global retail landscape. The right candidate knows what it’s like to work in a highly cross-functional, fast-moving organization. You value the importance of being proactive and collaborating with others to get things done. This role sits on the rag & bone Brand Marketing team reporting to the Senior Director of Marketing.
 

Responsibilities

• Conceptualize, plan, and execute rag & bone retail marketing events, activations and activities in partnership with marketing team leads domestically and globally (EMEA and APAC).
• Manage and maintain domestic and global retail marketing calendar and decks.
• Partner with Creative Services team to stay up to date on new store opening timelines, then leverage internal teams and local partners for marketing support.
• Develop and maintain strong relationships with all major mall teams and BIDS to amplify retail marketing efforts (IE: seasonal campaign assets, in-store events, etc.)
• Collaborate with corporate retail teams on larger marketing initiatives and rollouts across stores.
• Manage and track seasonal retail marketing budget and invoicing, inclusive of processing invoices/payments in partnership with key team leads.
• Communicate with cross-functional team members to collect relevant event information for planning and recapping strategic events monthly for the executive team, highlighting best practices + important marketing announcements.
• Knowledgeable/stay in the know on happenings across local marketing, tapping into cultural zeitgeist.
• Manage all inbound marketing requests from field teams including events, creative, donations etc. approving/delivering strategic and helpful feedback.
• Oversee Lease Required Advertising (LRA) obligations for key store locations.
• Serve as primary liaison between rag & bone corporate marketing and retail teams, and rag & bone store associates.
• Assist in development and execution of seasonal brand plans and high-level strategies.
• Support Manager, Retail/Wholesale/International Marketing on day-to-day needs and special projects.
• Attend key internal meetings and update managers and team accordingly.
• Deliver marketing presentation to all SMs at annual Store Manager Conference, highlighting priorities for the year and retail marketing insights.

Requirements

• Minimum 3+ years professional experience in digital, coop or wholesale marketing
• Experience flighting campaigns, understand the rapidly changing competitive market
• Well versed in the retail landscape particularly new digital selling platforms
• Self-starter with a hands-on approach, good instincts for prioritization and the ability to work under a high-pressure, fast-paced environment
• A deep understanding of wholesale and digital KPI’s
• A demonstrated ability to develop, coach, create focus and clarity in your team, communicate on an ongoing basis to provide context
• Strong communication and presentation skills, and an ability to influence stakeholders internally and externally

 

Rules we live by | Rules you live by

• Be a Good Human - Be original, be authentic. Stand for diversity, equitability & inclusivity.
• Have No Fear - Innovate, solve problems
• Own Every Decision - Work together, get results
• Quality Matters – Not only with product but we see it in our people
• Make S**t Happen - Be disciplined, be competitive

Benefits

• Paid Time Off
• Clothing Allowance
• Generous Employee Discount
• Paid Parental Leave
• Membership to Calm and access to other wellness benefits
• Medical, dental, vision and ancillary benefits
• 401k

Annual Salary Pay Range
$65,000—$75,000 USD

rag & bone is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.