Summer 2026 Internship – Social Media & Content (Video Focus) 

About rag & bone 
From our origins in New York in 2002, rag & bone was founded on a belief of uncompromising ideals: a commitment to doing things the right way, not the easy way. To making things that are as original as they are timeless. To being true to ourselves, even when that truth sets us apart from the mainstream.  

We still believe in the same principles we started with: the easy elegance of classic British tailoring, the authenticity of American workwear, and the originality of our home city, New York. As New Yorkers, community and authenticity have become synonymous with our brand. An inclusive environment at rag & bone upholds our original values by encouraging employee connection and empowering each individual to have a voice on policy, process, and collaboration for a more equitable future.  

rag & bone’s Summer internship program is unpaid and for college credit only.  

We pride ourselves on offering an exciting and educational internship experience to participants, and value the contribution those new to the industry can bring. This is an excellent opportunity to gain real-world work experience, learn how varying departments interface and develop foundational skills to help you enter the fashion world after you graduate. 

Must be able to be on-site in NYC headquarters located in Meatpacking. 

Overview 

rag & bone is seeking a highly motivated Social Media & Content Intern with a strong focus on video creation. This role will support the marketing team in concepting, filming, and editing content for platforms including TikTok and Instagram. 

The ideal candidate is deeply immersed in social media, has a strong eye for visual storytelling, and is constantly tracking emerging trends, formats, and platform behaviors. They are comfortable both behind and in front of the camera, and excited to translate brand identity into compelling, platform-native content. 

This role will play a key part in bringing our social presence to life—owning elements of the content calendar and contributing creative ideas that drive engagement and brand relevance. 

Responsibilities 

• Assist in planning and maintaining the social content calendar across TikTok and Instagram  

• Proactively research, identify, and pitch social-first content ideas aligned with brand priorities and emerging trends  

• Concept, film, and edit short-form video content optimized for each platform  

• Capture behind-the-scenes, in-office, retail, and campaign-related content as needed  

• Edit video using tools such as CapCut, Premiere Pro, or similar platforms with a strong understanding of pacing, music, and storytelling  

• Monitor social trends, sounds, and formats daily, translating them into on-brand executions  

• Support execution of social campaigns, product launches, and key cultural moments  

• Collaborate with cross-functional teams (marketing, retail, creative) to bring content ideas to life  

• Assist in analyzing content performance and identifying opportunities for optimization  

• Maintain organized archives of video content and assets  

Qualifications 

• Strong understanding of TikTok and Instagram, including trends, features, and best practices  

• Experience filming and editing video content (portfolio or examples preferred)  

• Proficiency in video editing tools (CapCut, Adobe Premiere, Final Cut, or similar)  

• Strong creative instincts with an eye for composition, lighting, and storytelling  

• Comfortable working in a fast-paced, highly collaborative environment  

• Detail-oriented with strong organizational skills  

• Interest in fashion, culture, and digital media  

Rules we live by | Rules you live by 

• Be a Good Human - Be original, be authentic. Stand for diversity, equitability & inclusivity. 

• Have No Fear - Innovate, solve problems  

• Own Every Decision - Work together, get results 

• Quality Matters – Not only with product but we see it in our people 

• Make Shit Happen - Be disciplined, be competitive 

rag & bone is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class. 

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.