Manager, Digital Merchandising

About rag & bone

From our origins in New York in 2002, rag & bone was founded on a belief of uncompromising ideals: a commitment to doing things the right way, not the easy way. To making things that are as original as they are timeless. To being true to ourselves, even when that truth sets us apart from the mainstream.

We still believe in the same principles we started with: the easy elegance of classic British tailoring, the authenticity of American workwear, and the originality of our home city, New York. As New Yorkers, community and authenticity have become synonymous with our brand. An inclusive environment at rag & bone upholds our original values by encouraging employee connection and empowering each individual to have a voice on policy, process, and collaboration for a more equitable future.

Job Summary
The Digital Merchandising Manager will be instrumental in enhancing Rag & Bone’s online presence. This role involves optimizing product listing pages, analyzing sales performance, and driving customer engagement through strategic content and innovative merchandising techniques.
 

Responsibilities

• Develop and execute digital merchandising strategies that align with financial goals, category performance and seasonal strategies.
• Manage product assortment and placement across the website to optimize sales and customer engagement.
• Partner with Director of Site Merchandising to build a cohesive content strategy for the site, ensuring alignment between product displays and marketing initiatives.
• Oversee timing and execution of all product launches on site. Partner cross functionally to ensure all deliverables are passed in alignment with go live timing.
• Track and report on site performance, including site refreshes, category/product performance, and new features. Provide actionable recommendations to enhance business outcomes.
• Work with Buying, Merchandising and Marketing teams to ensure site storytelling effectively highlights key styles, major initiatives, and weekly business priorities.
• Implement strategies to improve site navigation, product search functionality, and overall usability.
• Own internal search optimization. Utilize historical and current search trends to inform Marketing calendar, and categorical offering on site.
• Monitor and assess the impact of return rate reduction strategies on overall site performance and customer satisfaction.
• Continuously seek opportunities to test and optimize the site, enhancing overall performance and user engagement.
• Collaborate on email campaigns by recommending and reviewing product highlights and stories, ensuring they align with the site experience and new product launches.
• Manage and mentor one direct report, providing guidance and support to help them develop their skills and achieve their goals.

Requirements

• 3-5+ years of experience in digital merchandising required.
• Experience working with Salesforce Commerce Cloud, and content management systems.
• Strong analytical skills with proficiency in analytics tools (e.g., Google Analytics, Adobe Analytics).
• Preferred experience building promotional campaigns in Salesforce Commerce Cloud.
• Demonstrated ability to work as part of a cross-functional team.
• Creative mindset with a strong understanding of consumer behavior and market trends.
• Fashion retail experience a must.

 

Rules we live by | Rules you live by

• Be a Good Human - Be original, be authentic. Stand for diversity, equitability & inclusivity.
• Have No Fear - Innovate, solve problems
• Own Every Decision - Work together, get results
• Quality Matters – Not only with product but we see it in our people
• Make S**t Happen - Be disciplined, be competitive

Benefits

• Paid Time Off
• Clothing Allowance
• Generous Employee Discount
• Paid Parental Leave
• Membership to Calm and access to other wellness benefits
• Medical, dental, vision and ancillary benefits
• 401k

Annual Salary Pay Range
$100,000-$115,000 USD

rag & bone is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.